新开传奇网站玩游戏是许多人休闲放松的方式，近日市场调研公司Niko Partners与其合作伙伴Quantic Foundry对中国游戏玩家进行了调查，调查显示，中国玩家在游戏里投入非常多，其中PC平台的核心玩家平均每周投入超42小时时间，甚至超过了每周标准的上班时间。Playing games is a way for many people to relax and relax. Niko Partners, a market research company, and its partner Quantic Foundry conducted a survey of Chinese gamers. The survey showed that Chinese players invested very much in the game, of which the core players on the PC platform had an average of more than 42 hours a week, even more than a week. Standard working hours.
下图中可以看到，76%的中国玩家都把游戏内的竞争看的很重要，77.2%的人非常重视完成度，比如通过游戏里的所有关卡，其他超过半数玩家认为很重要的动机包括社区交流、刺激感、破坏、变强以及完成挑战等。作为对比，只有38.5%的中国玩家认为剧情非常重要，36.8%的人认为设计感很重要。As you can see below, 76% of Chinese players see the competition in the game very important, 77.2% of the people attach great importance to completion, such as through all the cards in the game, and more than half of the other players think that the most important motivation includes community communication, irritation, destruction, strength, and the completion of the challenge. As a comparison, only 38.5% of Chinese players believe that the plot is very important, and 36.8% of people think design sense is very important.
Cosmas Hanson说，“以上几个特点已经让中国玩家显得非常独特，我们还在对他们与欧美玩家的差异做更深一步的调研《。Cosmas Hanson said, "the above features have made Chinese players look very unique, and we are still doing a deeper study of their differences with the European and American players."
这份报告既有Niko过去16年来对于亚洲游戏市场的调研经验，也加入了合作伙伴Quantic Foundry的Gamer Motivation Model和数据方法，对中国玩家的游戏动机和行为进行调查。Cosmas Hanson说，“了解玩家的游戏偏好、动机和用户群，可以让市场营销和买量行为更加精准化。对于游戏开发商和发行商们来说，玩家们为什么玩游戏和他们如何玩、投入多少时间一样重要，就像商家需要进一步了解消费者一样重要《。The report includes Niko's research experience for the Asian game market over the past 16 years, as well as the Gamer Motivation Model and data methods of partner Quantic Foundry to investigate the motivation and behavior of Chinese players. Cosmas Hanson said, "understanding players' game preferences, motivations and user groups can make marketing and buying behavior more precise. For game developers and publishers, it is as important for players to play games as they do and how much time they spend, just as businesses need to know more about consumers.
中国PC玩家每周投入42小时，而且大多都是在高端配置的电脑上玩竞技游戏，手游平台的核心玩家每周投入25个小时，主要是在智能机平台体验玩法相对复杂的游戏。Chinese PC players spend 42 hours a week, and most of them play competitive games on high-end computers. The core players on the hand tour platform invest 25 hours a week, mainly on a relatively complex game on the smart platform.
Quantic Foundry公司共同创始人Nick Yee在一份声明中透露，“把游戏动机与数字消费偏好综合在一起，可以提供非常独特的视角，了解不同玩家需要说明以及如何接触到他们。完善用户定位对于在竞争越来越激烈的游戏市场获得优势是非常重要的《。Nick Yee, co - founder of the company, said in a statement, "combining game motivation with digital consumer preferences can provide a very unique perspective to understand how different players need to explain and how to reach them. Improving user positioning is very important for gaining competitive advantage in the increasingly competitive gaming market.
作为对比，休闲玩家每周投入的游戏时间平均为12小时，按照平台来算，大多数休闲玩家主要是玩移动平台的休闲游戏，还有一部分玩家被称为休闲玩家中的另类，他们每周平均投入16.5个小时，非常喜欢竞争和刺激的游戏体验，但偏向于不那么复杂玩法的游戏。In contrast, casual players spend an average of 12 hours a week. According to the platform, most of the casual players are mainly recreational games on the mobile platform, and some of them are called the alternative of casual players. They spend an average of 16.5 hours a week, and they like the competitive and stimulating game experience. But to a less complex game of play.
不同玩家的性别比例这份调查还专门列出了一个超级消费者(大R)用户群，他们所贡献的游戏收入是最高的，而且是多种数字产品最先体验的一部分用户，在多个平台的每周游戏时间平均为40个小时，Cosmas Hanson说，“我们看到这部分玩家最大的游戏动机就是竞争，所以电子竞技如此受欢迎是有原因的，它不会成为昙花一现的领域，还会继续增长《。The gender ratio of different players also lists a super consumer (big R) user group, which contributes the highest game income and is part of the first experience of a variety of digital products, with an average of 40 hours per week on multiple platforms, Cosmas Hanson says, "we see this Some players' biggest game motivation is competition, so E-sports is so popular that it has a reason, it won't become a flash in the pan, and it will continue to grow.
在整个玩家群当中，核心玩家的比例最大，他们平均每周游戏时间18个小时，而且其余时间还会讨论与游戏相关的内容。这份调查还显包括了游戏、电影、 在线购物、直播以及其他行为等数据，在中国的玩家当中，哪怕是PC核心玩家，每周也会投入大量时间在智能机平台玩游戏。Among the entire gamers, the core players have the largest proportion, and they have an average of 18 hours a week, and the rest of the time will discuss the game - related content. The survey also includes games, movies, online shopping, live broadcast and other behavior data. Among Chinese players, even the PC core player, will spend a lot of time playing games on the smartphone platform every week.
在中国地区，最受欢迎的游戏是《英雄联盟》和《王者荣耀》，而且很多玩家会在开放日或者首映周末去电影院。大多数的游戏玩家都接触视频和直播，核心玩家在直播消费和游戏消费的意愿更强烈，而休闲玩家则在电影以及脱口秀直播方面投入更多，几乎所有玩家都是用微信或者QQ作为通讯工具。In China, the most popular games are heroes League and the glory of kings. Many players will go to the movies on opening days or opening weekend. Most gamers are exposed to video and live broadcast, and core players are more willing to live live and game consumption, while casual players spend more on movies and talk show, and almost all players use WeChat or QQ as a communication tool.
Cosmas Hanson说，“我们了解了他们所喜欢的游戏类型是什么，他们的倾向性以及市场营销者们可以定位的事情，我们对他们的日常生活有了一定了解，游戏已经成为生活的一部分，所有人都在不同平台玩游戏《。"We know what types of games they like, their tendencies and what marketers can locate, we have a certain understanding of their daily lives. The games have become part of life, and everyone is playing on different platforms."